Ad Scorecard

Socialite Agency — use this for any active ad, any client, any time
Score out of 18
6 metrics × 3 pts each
01 — Choose format Select Video or Static at the top. This changes how Hook Rate is measured.
02 — Score each metric Pull the numbers from Ads Manager and tap the option that matches. Do this for all 6 metrics.
03 — Read the verdict Your total score out of 18 tells you exactly what to do — Scale, Hold, Flag, or Kill.
04 — Log & act Write a kill note if the ad scores 5 or below. Apply the 20% rule if it scores 15 or above.
Ad format
Score each metric — tap to select
Result
—
/ 18
Verdict
Score your ad above
Select a score for each of the 6 metrics to see your verdict and recommended action.
Score reference
Kill note
If this ad scores 5 or below, write one sentence on why before you pause it. This builds team knowledge over time and prevents repeating the same mistakes.